Hey Reader,

Yesterday, OpenAI had their biggest event of the year: DevDay 2026.

There were too many announcements to count, and some of them will change how we run our businesses for good.

So I went through all of it and picked the 3 that actually matter to you, and what each one means for your content.

1. Dots, your new assistant.

Dots is a personal assistant that lives right inside ChatGPT.

If you've heard of Hermes, OpenClaw, Instinct, or Poke, it works a lot like those.

The big difference is that it runs on GPT-6 Astra, one of the best AI models in the world.

And it already has your connectors, your memory, and your subscription.

It even gets its own computer in the cloud, so it keeps working while you're out and about.

It's like hiring a PA who already knows your inbox on day 1.

I set mine up to send me my daily to-dos and the emails that actually need me, and I've had it do some research for me too.

For the next month it's free if you're on the $200 plan or higher, and it doesn't touch your usage.

Now the content part.

Once the editing is handled, the hard part is knowing what to post.

So give your Dot that job. Ask it for 3 post ideas every morning, pulled from the questions your clients asked you that week.

Let it research your competitors or your own accounts with tools like Composio, RocketAPI or Apify to get more context.

But arguably the biggest announcement....

2. Your ChatGPT plan works in other apps.

This is a huge deal.

You can now sign in with ChatGPT inside other apps, like Notion and Lovable.

Using the subscription that you already pay for, instead of paying extra.

Before this change, apps had to charge you a lot extra just to cover the AI.

It's like your phone plan suddenly working abroad with no roaming fees.

And it's the very thing Anthropic is known to ban people for (!).

People are going to use this a lot, me included.

I'm adding it to The Attention Machine as soon as it opens up to us, so you can raise your limits without paying more.

3. A new $500/mo plan.

This one is controversial.

OpenAI cut the limits on their $200 plan in half, then launched a $500 plan next to it.

That's 2.5 times the price for only 25% more usage than the old $200 plan had.

But honestly... this has been a long time coming.

Running AI models is extremely expensive, and even at $500 a month you're still getting $15-20 of AI for every dollar you spend.

I guarantee Anthropic won't be far behind.

So what now?

Trust me when I say the highest intelligence AI will never be this cheap again.

AI itself does get cheaper, yes, but the highest intelligence will only cost more from here.

So don't wait for the perfect setup, the "best new AI skills" or another excuse you make up on the spot.

Take one of the countless videos you recorded but never edited, and ask Codex/Claude to edit it this week.

Talk soon,
Rob